eKourier July 2016

FEATURES

some courageous discussion the dream remained as the guiding aspira- tion for everything we do. Step Change then asked a question of us, what gets you out of bed in the morning to come to work? What motivates you to come to work? What is your purpose? We were then set on a path to come up with our mojo for coming to work each day. This was heavily debated ranging from helping people through life’s events, navigating change to finally land on a purpose which was;

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Create the Space for Change

Underneath these strategic pillars we developed measurable objectives and actions that will see each of the pillars become a reality. On the last day Step Change delivered an educational session on Invisible Marketing, which tapped into the psychology of how consumers buy on an emotional level rather than a rational level. A recap and presentation of the strategic outcomes were then presented after which we then prepared to head home. Overall it was a very positive three days that achieved some solid outcomes for the business which will guide us over the coming years. An outline of the five strategic pillars, objectives and actions will be circulated across the business soon. Our next step is to assign Champions to each of the pillars. This time round we will be looking for additional support for the champions by creating Teams around each of the strategies. This will spread the respon- sibility and allow more involvement by Team Members to give each strategy the best chance of success. I’m looking forward to the future possibili- ties of what will be achieved. Darren Marshall General Manager

With coloured pens and Post-it notes we started to fill the wall with ideas and suggestions of possibilities for the future. We then split up into groups to workshop the strategies and capture and discuss new ideas that we then placed onto a board. Once we narrowed down what was important, each of the groups had a captain and were required to expand on the idea and present back to the group. No idea was left unchallenged as our facilitators went through each Post-it note idea asking the group to keep it, ditch it, or if interesting explore further. This was a fun and interactive session that some felt Sam Kennard had way too much say in when voting but we can leave that for another day… Our end results looked like this, a five pillared strategic plan to; 1. Deliver a multi-channel five star “customer experience” 2. Distinguish and communicate “Kennards” value advantage 3. Attract, keep and develop the best people 4. Maintain our uniqueness through Culture

‘ This wrapped up nicely what we do and why we do it; we are creating space for people navigating their changing lives as they journey through life’s obstacles such as moving house, travel, family downsizing and upsizing. It also encompasses people in businesses that are starting out, small to medium enterprises growing out of storage into a bigger more successful business or maybe the opposite. Our purpose covers every aspect of a potential need for storage by a customer. Following this we then reviewed our existing strategic direction to determine what was still relevant and what was not. We then framed the strategies into context for the current business environment.

5. Create a connected digital workplace

7 Kennards Kourier July 2016