eKourier July 2016

FEATURES

“Gave me exactly what was advertised. Clean, accessible and affordable storage facilities. I paid only for the period used and the unused portion was refunded. Your staff, Philippa and Eric at Chatswood were most helpful and very professional.” “Joel and Max at Mona Vale gave us excellent service. And accommo- dated our needs in whatever way they could.” “Great service. Lots of trolleys to help move things. Easy to access lifts. Easy access to the storage unit. Every person at several Kennards places I have been to have always been friendly and helpful. The whole process was quick, easy and simple.” “Very good. Brilliant customer service at Panorama with a great understanding of what can be stressful for some people on their circum- stances for moving/storage. I used your complimentary free trailer hire for my first day of moving in which helped out immensely..Thank you.” “Kennards Rozelle have been brilliant. Especially one staff member Jai. He has always been willing to help and greet me with a smile even if I was just racing in to grab something and go again. I am also extremely happy at the refund I got for not using the full month of payment. It is a very rare thing that a company do that. Mostly they just say you’ve paid too bad... But so pleasantly surprised at how easy and lovely it was to get a refund. I will recommend Kennards to friends in need of storage in the future.” “Very good service at Thornleigh, clean unit, use of trolleys makes it easy and fast. Good to know there is 24/7 access if needed. Such a hassle free experience. We are very pleased we chose Kennards.” “Excellent communication. All staff were fabulous to deal with. I was totally happy with everything at Vermont.” Customer Feedback

2016 Marks The Year We Say Goodbye To Yellow Pages Directories

A fter many decades and tens of millions of dollars with Yellow Pages we have finally pulled the trigger on the demise of advertising in this platform. It may surprise many that getting a good Yellow Pages advertisement was crucial to the success of our business. We would agonise over content, maps, layout and book position. Advertising layout proofs with mark-ups would be fired back and forth, by fax then by email.

changer for consumers and business.

Searching for solutions online is a way of life now, so the extinction of the Yellow Pages now seems inevitable. Yellow Pages enjoyed a monopoly and they held no restraint in their pricing over the years. As advertisers we felt captured as our spend escalated. Our personal dealings and negotiations reached very high levels of the Yellow Pages organisation including the CEO and Board of Directors, but there was little willingness to respond and make the medium better value. KSS is data rich and we were able to clearly show the deteriorating value of their product. The destructive cycle for Yellow Pages as a business started with the withdrawal of major advertisers (making the medium less meaningful to consumers); all the while Yellow Pages were desperately clinging to their high prices in an effort to maintain revenue. Ultimately this lead to advertisers withdrawing each year. This spiral continued and worsened. In 2016, they are surprisingly still producing and distributing a Yellow Pages book but imagine it wont be long before the CEO or Board pull the trigger on the poor thing. Sam Kennard Managing Director

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Searching for solutions online is a way of life now...

Google was born in 1998 and the game changing ‘Smart Phone’ was created in 2007 with Apples introduc- tion of its first iPhone. The smart phone is a generational defining concept. People now have the power of a high performance computer in their pocket. In addition, the cost of mobile data usage has become more and more affordable. It is truly a game ‘

5 Kennards Kourier July 2016