eKourier Oct 2012

Momentum12 - Why KSS Loves ‘FREEDOM’ to Anchor Our Values

N eville Kennard (1937–2012) was the entrepreneurial, adventurous spirit that founded Kennards Self Storage in 1973. We owe our origins to his insight and initia- tive to pursue such a courageous and pioneering idea. He was a man that saw no boundaries and believed that ideas are more important than rules. He genuinely believed that any problem was an opportunity for an entrepreneur. He was a stern friend of Freedom and Liberty of the individual; that each of us should be the only ones who choose what we do with our lives. Governments and law makers only corrode individual Freedom. He lived with openness, integrity and humility. He was an inquisitive, provocative and entrepreneurial thinker who saw things outside the box. His legacy is threaded throughout the company. FREEDOM elegantly captures his ideas and the values that are embedded in KSS – we believe in Freedom for the individual to grow, prosper and achieve. Sam Kennard Managing Manager “ W hen I first submitted my interest in attending Momentum 2012, as an Assistant Manager I thought that my chances of being selected were quite slim. That being said it was a pleasant surprise when I received my invitation in the mail a short time later. The event was well organised and I thoroughly enjoyed participating. The location was fantastic, staying right on Kendalls beach offered some of the best views imaginable. It was truly inspiring to see so many people from various roles buy in, showing a great deal of passion and enthusiasm for their ideas (especially when choosing the values statement), and to really get involved and have a part in helping the company to grow. This was also a great opportunity to have the chance to meet and better get to know the teams from THQ and other states\ NZ.” Mark Burgess Con’t pg 5...

“He was a stern friend of Freedom and Liberty of the individual; that each of us should be the only ones who choose what we do with our lives.”

“ M omentum 2012 was held to plan the cultural direction and goals of KSS for the future. Valuable contribu- tions were made by everyone as we discussed our dream to become “a famous, iconic brand that people are fond of”. Facilitator Gary Bertwistle guided the sessions as we consid- ered our purpose and created strate- gies to realise the dream. One of the highlights was the “epic“ debate to search for an acronym which distils our values, however “FREEDOM” prevailed in the end. We also examined the importance of public perception in marketing and brand growth by comparing other iconic brands such as Apple, IBM, Woolworths and Coles.

for the opportunity to participate and look forward to seeing the results rolled out over the coming months.” David Bauze

“ F irstly I would like to thank Wayne Birch for giving me the opportunity to be involved with Momentum 12. It was great to be involved with heads of departments and other fellow workers. I feel that everybody there was looking for the same thing, to have input and be proud of what we do, who we work for and why we do it (The Dream of becoming an Iconic Household Brand). I found the enthusiasm and inspiration as individuals working together was incred- ible.” Mark Montgomery

I would like to thank Sam and Darren

Kennards Kourier Oct 2012

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