eKourier July 2016

FEATURES

for long term wine cellaring because; the cost to run the refrigeration unit is high, most do not offer a humidity controlled environment, the glass doors allow light to effect the wine and the fridge vibrations affect the sediment in the bottle. When talking to our customers I often find they have a small wine fridge at home to keep their ‘drink now’ wines and the long term cellared wines are stored safely with us until they are ready to enjoy. Now onto managed wine storage and the most important element to know is; it is totally unlike private wine cellaring, as are the customer types for both. Think of managed wine storage as warehousing, it comes at a high cost. Managed wine cellaring customers are happy to pay a high price to have their wines managed for them. There is a cost to put the wine in, pull the wine out, pick the wine up or deliver the wine. In addition, there is no chance you can drop into the cellar at the last minute to grab a quick bottle for dinner. Kennards customers like being the only person to access their unit and manage their own wine treasures. They enjoy spending time rummaging through their cellars on a lazy Sunday afternoon and having access to their collection when it suits them. In most Kennards cellars, this Now that occupancy has achieved a stable high performing status, efforts can focus on improving returns by improving rates. This can be done with regular rate reviews to find and action the opportunities that will improve return and maintain occupancy. More Space… We are currently pricing new wine cellars for Hawthorn, Fyshwick and Miranda. means they have access 24/7. What’s Next For Wine Cellaring?

Lynda Walsh Wine Cellaring Business Development Manager

11 Kennards Kourier July 2016