eKourier July 2011

Team Member Profiles

Wayne Mclaren Assistant Manager - Newstead

Susan Chow Customer Care Centre - THQ Career background: Worked for Lincraft in retail and have also had some experience in Network Marketing. Marital status: Single Any children? No. Hobbies/interests: I enjoy going to the gym, reading books, shopping

Career background: My whole working life has been in retail one way or another. Marital status: Partner. Any children? No. Hobbies/interests: Watching movies and TV. Also like sleeping! Enjoy watching bad TV shows. I also follow V8 Supercars. Do you play any sport or have any special talents? I am a bit of a freak when it comes to solving jig saw

and socialising with friends. I also have an interest in Health Supplements. Do you play any sport or have any special talents? Play badminton occasionally. Love to watch tennis. Favourite book: “Emma” by Jane Austin Favourite movie: “The Notebook” Favourite restaurant/food: Japanese. Sushi Samari at Neutral Bay. Where did you grow up? My younger years were spent in Newtown, Sydney. Our neighbour had 20 cats! I then moved to Greystanes.

puzzles! Favourite book: Any autobiography Favourite movie: Wizard of Oz Favourite restaurant/food: Huongs at West End - Asian food. Italian and hot chips.

Where did you grow up? Brisbane Southside. Any pets? Bichon Frise (Bentley) and a Lorikeet. Favourite holiday destination: We have a caravan, so anywhere we can go in that. WEB WORD! - Where’s the Website and What’s on Google? W e are happy to announce with the launch of StorMan V8.2 and recent work on building the website and improve in content. Social media will play a bigger part and will have to integrate professionally with the website.

One of the behind the scenes features of the new Website is that we will be able to track many of the activities, rankings etc, understand what marketing methods work and see what things people choose to do inside the website. We’ve never had access to this type of information before so it should be very exciting once the statistics start flooding in. Whatever insights come from this data is where we’ll be placing our SEO efforts in the next few months. This could be something as simple as refining the position or colour of a button on a page. The future rate of change means the website will never be done but always a “work in progress” - getting better with each and every improvement. Next Steps? After the initial launch and changes we are currently refining our strategy for where to next.

A mobile friendly site and YouTube channel are key enhancements that will help our web footprint and marketing. Their development for 2012 will feature heavily in our plans. For now keep the Google feedback coming. Solutions to poor ranking search results will vary. For some we may start a pay per click. Others we have to wait a couple of weeks until Google re-indexes our changes. In some cases we may need more local market knowledge from you. Don’t forget to “Like Us” on Facebook and “Follow Us” on Twitter. Darryl Hodgson a “work in progress” - getting better with each and every improvement.” “The future rate of change means the website will never be done but always

links to the new StorMan many of the roadblocks to us launching the new website have now been removed. We are in the final throws of building, checking and refining in readiness for an August launch. The build has been slower than expected and like many of us we are sure you are all keen to have it available for our customers to use. While we’re on the subject of the Web many of you will have noticed the changes to Google places and maps when doing your new Google searches as part of the CPA now. Each listing for your sites has been updated, claimed, photo’s and video added along with a bunch of details about opening hours, payment methods and so forth. Some have had immediate improvements however there are a few where we are waiting for Google to re-index them before your positioning improves.

Many new sections of the website will have the opportunity to grow

Kennards Kourier July 2011

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