eKourier Jan 2020

FEATURE

In the last edition we spoke about Google trends happening in Australia and dived into some of the numbers we experienced through our website. Keeping things fair it’s now time to share all things New Zealand. I am pleased to share some good Google trends that have hit the Kiwi shores. AN OVERVIEW - NZ ONLINE AUDIENCE

our sites. No Wonder CCC gets maximum calls on these days!

sessions performed on mobile devices.

85 % of these users came from NZ with 48% of new users from Auckland alone. 4% came from AU and the rest from the US, India, China, Japan, UK, etc. As anticipated, major searches came from the cites listed below. Auckland alone accounting for 48% of new users on the website. The top channels that helped in acquiring these users were Paid (40%), Organic (32.6%) and Direct (18.6%).

In the last 12 months (January to mid-November 2019 vs same time the year prior), the traffic to our NZ website from mobile increased by nearly 20%. In 2017 the mobile share of traffic was 37%, in 2018 it accounted for 40%, but it has really rumbled in the last 12 months and is already at 53%. Mobile technology is rapidly changing and we only expect this number to grow. We have an exciting year ahead as we work towards the launch of our new responsive website to deliver the best in class online experience for our customers.

I n the past 12 months, Google has seen an increase in search queries made for self storage, keywords like ‘storage units near me’ have seen 90% growth. The highest volume of these searches came from the Waikato, Auckland, Wellington Northland and Bay of Plenty region with the major cities being Auckland, Hamilton and Wellington. Last year alone we experienced 58,896 (from 1st of Jan to the 18th Nov 2019) visitors to our page, 82% were new users! Two minutes seemed to be the average time users were spending visiting our pages, which saw approximately 3.52 pages visited per user. There was a significant improvement in the bounce rate compared to the previous year, which dropped down from 39.53% to 27.18% which indicates people are going beyond the home page and looking at other pages. Interestingly our users have a much high representation in the 25-44 age bracket. According to science those in this age bracket are on the cusp of startup success, find holidays more satisfying and feel it’s the prime to take an adult gap year. Could this be translating to their storage needs, who knows! The gender split of users was close, being 45% females and 55% males. Mondays, Wednesdays and Thursdays were the hot days for users searching

Sonal Saharan Digital Marketing Coordinator

More than 50% of the web users came through mobile devices with 44,462

6 Kennards Kourier Jan 2020