eKourier Jan 2014

FEATURES

A Kennards Christmas

well for Auckland so we’re now building it into a template for other regions. Once built we’ll use it for other places such as “Sydney CBD”, “Melbourne CBD” etc.

Our Social footprint is also expanding. Keep an eye out for your own centres YouTube video and subscribe to our channel.

Likewise we’ve built a Google+ account and merged our Google Places account under the same umbrella. The next step is to release the new web/email footers that will allow customers to click on their preferred social platform (Google+, Twitter, Facebook, You Tube etc). We’ll then be feeding content straight to each of them.

I t’s been a busy few months on the Web bedding down the new contractors and making even more changes. Doing something on the website every day or week is the new normal! Organic rankings for New Zealand are improving. Part of this included creating and testing a new type of page for the site called a “Regional Landing page”. It fits into the “locations” section of the website and covers a region. In this case “Auckland” and links straight to the applicable centres (Mt Eden and Three Kings). It’s a more natural way that customers and Google may search for centres when they don’t know specifically where we are. It’s worked out

It’s interesting to see the changes over this past year just in reservations and unique visits:

Date

Sep-12 Oct-13 32000 39900 1206 3302

Unique Visitors

Customers “Market Source Internet”

Online Quotes/Reservations

179 1762 Darryl Hodgson NSW Operations Manager

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Kennards Kourier January 2014