eKourier April 2018

FEATURES

What Type of Storage Customer is Your Centre?

Why Online Reviews Matter

Con’t from page 4

your most valuable things in the most efficient and secure way?

There has been motivation recently to encourage customers to provide reviews of our services so we have tallied these up. The chart ranks all centres in terms of quantity of reviews. It also offers insight into the quality score given by the reviewers. The Google search algorithm is as mysterious as the recipe for Coca Cola. No one really knows the formula. There is no silver bullet that ensures SEO success but we know reviews are considered the most important local SEO ranking factor. The more reviews each centre has – the better we will rank. In addition, we know that user reviews impact the purchasing decision. A recent survey by Podium (an online reviews management specialist firm) revealed that 93% of consumers are impacted by online reviews. Crucially, the virtuous circle of Google credibility begins, if reviews impact consumer choice then they will improve a web sites ‘click through rate’. Googles algorithm views strong click-through-rates as an indicator of relevancy, and lifting a sites ‘quality score’, further improving a sites organic ranking. At Skillbuilder everyone was exposed to further education on reviews. We have also improved our systems and resources to help the process. At KSS, there is much to be proud of. We do surprise and delight our customers, so we hope that these translate in to positive reviews. But don’t be shy too. Go ahead and ask the customer to let others know so they can also make a good choice.

Ask yourself – if the cost of your company units was to be charged to your centre, would you review how and what you stored? We have recently reviewed and updated how we secure our archive rooms and company units. During some recent Systems Reviews we discovered that some centres archive unnecessary Agreements which increase the need for space and increase risk. In the ever changing world of crime and fraud, identity theft has been rated as the fastest growing form of theft. It is important for Teams to always be looking at ways to protect our business against such crimes. Our Storage Agreements are a target to identity theft criminals and are of value on the black market. Improving security of our company documents is more than a lock and an alarm it is also archiving necessary documents and only for the required period. Any documents dated before 2011 should be destroyed. The Systems Review can be a good time to discuss any opportunities or questions you have at your centre with your Operations Manager. Carolyn Coates NSW Operations Manager

H ave you ever considered that our business has a need for storage? And in truth you are a storer. What type of KSS customer is your centre? Are you a “set and forget customer” using way more space than you need, avoiding those old documents that were there when you took over and spending more money than you need on space?

Or are you a “smart customer “storing

Sam Kennard Managing Director

5 Kennards Kourier April 2018