KSS April eKourier 2023

FEATURE

THE AI PARADOX: IS THIS THE REVOLUTION WE'VE BEEN WAITING FOR?

T he landscape of marketing is experiencing a seismic shift with the rapid advancement of automa - tion technology and Artificial intelli - gence (AI). AI is enhancing the skills of creative experts, particularly marketers. It can examine consumer information and behaviour, offering useful insights that help professionals generate more impactful communication and avenues to connect with target audiences. AI optimises content, landing page design, and conversion rates, leading to successful marketing campaigns. Chatbots are causing a stir in the world of growth marketing. Powered by advanced artificial intelligence technology, they have the potential to revolutionise how businesses interact with customers and approach marketing. Digital Marketing is a constantly evolving field that requires businesses to continuously improve important in the era of AI, where tools like ChatGPT can help businesses generate marketing content without the need for manual writing, and can engage with customers in a conversa- tional and human-like manner. As an AI language model, GPT-3 is indeed the latest and most advanced version developed by OpenAI. Its primary purpose is to generate human-like text, but it can also perform various language tasks such as transla- their strategies to keep up with competitors. This is even more

tion, summarisation, and answering questions.

or persuasion, whereas AI-generated content is often focused on generating large volumes of content, which can lead to mediocre outcomes. It's true that the integration of AI like ChatGPT into search engines like Microsoft’s Bing can have both positive and negative effects. On one hand, it can provide users with more person- alised and relevant content, making their search experience more efficient and enjoyable. On the other hand, it can lead to a decrease in the diversity of perspectives and voices available online, as well as potential biases in the content that is presented. As AI continues to develop and be integrated into search engines and other online platforms, it will be important to balance these benefits and drawbacks and ensure that the technology is being used ethically and responsibly. It will be interesting to see how Microsoft and other companies continue to innovate and improve search using AI, and how this will shape the online landscape in years to come.

One of the key features that sets GPT-3 apart from its predecessors is its significantly larger training dataset and more advanced architecture. This allows it to generate responses to a wider range of prompts than earlier versions. The paradox of AI lies in its ability to both commoditise and enhance content creation. While AI can make the process more efficient, it also highlights the value of handmade content. Marketers must carefully weigh the risks and benefits of using AI in content marketing. Human-created content has several advantages over AI-generated content. It is more creative and unique, based on personal experi- ences, perspectives, and emotions. While the quality of human-created content can vary, it tends to be higher due to the knowledge, experi- ence, and research involved. Human- created content also displays a deep understanding of context and subject matter, which AI lacks. Additionally, human-created content is natural, conveying a wide range of emotions, opinions, and styles, whereas AI-generated content lacks nuance. Finally, human-created content has a clear purpose, such as entertainment

Did you think this article was off? See the paradox now?

- ChatGPT, powered by Deepa Chirayath.

Deepa Chirayath Digital Marketing Coordinator

10 Kennards Kourier April 2023