KSS October eKourier 2023

Kennards Kourier Ko EDITION: October 2023

PARTY LIKE IT'S 1973 THE EPIC 50-YEAR BASH

CUSTOMER GOODS INSURANCE PART 2

THE GA4 SAGA

CULTURE SUSTAINABILITY AWARD

BOOSTING MEMORY CAN MAKE YOU A SUPER LEARNER

1 Kennards Kourier Oct 2023

IN THIS ISSUE

Message From Sam

3

Team Member Profiles

4

10 Questions With

5

Customer Goods Insurance

6

Boosting Sales

7

It's All About Orange And Blue

8

Party Like It's 1973 9/10/11 The GA4 Saga / Culture Sustainability 12 We Want More Of You / Huddle Time 13 I Don't Know Where I Would be 14 Boosting Memory 15 Transforming Lives 16 Spotlight On / Outside The Storage Box 17 Nev's Notes 18 Enriching Lives / Crunching Numbers 19

NEXT ISSUE

Deadline: December 1, 2023 Editor: Sharon Munro Email: sharon@kss.com.au Distribution: January 19, 2024

Front cover and Inside Cover: Kennards Self Storage Cranbourne VIC. Photography by Swagger Photography

50 SINCE ‘73

2 Kennards Kourier Oct 2023

FEATURE

MESSAGE FROM SAM

L to R: Brad Jarvis - President, Tenant Inc, Sam Kennard - CEO, KSS, Deepa Chirayath - Digital Marketing Coordinator, KSS, Jeff Xanthos - CIO, KSS, Lance Watkins - CEO, Tenant Inc and Alfred Lutter - CTO, Tenant Inc

We have recently returned from one of our learning trips we regularly take to the USA to attend the Self Storage Association Conference. The self storage industry is mature and very competitive in the US. There are many very big operators, including 4 Real Estate Investment Trusts (REIT’s) These trips allow us to get a feeling of the latest economic challenges and the impact on the sector. We can also meet with storage operators and suppliers. In contrast to the Austral - asian market, there are numerous operators with hundreds of locations. Getting to meet and share our experi - ences has proven invaluable. We also enjoy hearing details of the latest industry news and gossip.

two significant transactions this year. Firstly, Extra Space Storage acquired Life Storage with about 1,300 locations for $12 billion USD. This toppled the #1 place held by Public Storage and grew Extra Space to 3,666 locations. There would be some bruised egos in PSHQ Then, after losing their coveted #1 position, Public Storage acquired 152 locations trading as Simply Self Storage from Blackstone for $3 billion USD. This grew Public Storage to 2,888 locations plus 266 in Europe. Still not enough to get back number 1 though. While staying in touch with global industry developments, we also get an insight into changing consumer expectation, technology, innovations and ideas that are emerging.

while in the USA came from our time in Newport Beach California with Tenant Inc, where we undertook extensive project scoping and planning for the development of our new operating platform Hummingbird for KSS. Both Jeff and Deepa spent five productive days with their teams, making signifi - cant inroads on the project. Tenant are an exciting new self storage software company with a vision to bring new thinking and platform to a sector that is largely stuck with legacy technology. Our close partnering with them is a collaboration that they are as excited by as we are. We look forward to bringing a leading edge management product to our business in 2024.

Sam Kennard Chief Executive Officer

The investment appetite for self storage remains high. There have been

The significant KSS business progress

3 Kennards Kourier Oct 2023

WHO’S WHO

TEAM MEMBER PROFILES

Marina Carlton Centre Manager - Hastings, Hawkes Bay, NZ Tell us about your career background: I’ve always been in the business of helping people. Starting with Motherhood where I have gained a wealth of knowledge and experience. A Residential Youth Worker for Youth Horizons - helping our youth to stay out of prison. Systems Trainer for World Vision - making sure everyone understands the end-to-end processes and making the relevant changes to allow work life ease. Sales Professional for Michael Hill Jewellers and Manager for Anytime Fitness. What do you enjoy doing when not at KSS? (Hobbies/ Interests)? Beach time! Anything to do with nature. What are you reading now? Nothing right now, but love to read. What are you watching now? Travel and survival blogs What favourite foods or restaurant would you recommend? Night Markets at Muri Beach (the food stalls are divine). Where did you grow up and what was it like? Papatoetoe, Auckland NZ. Ahh the good ole days where talking face to face was a thing, playing outside was normal, it was okay to eat dirt and bugs, there was no confusion over what letter of the alphabet suited you best. Looking up was easy to do and smelling the roses was an actual thing. Favourite hangout people when not at work? My husband for sure and my family, all 50 million of them!!! Favourite holiday destination or interesting place you’ve been to? Rarotonga to let off some steam and drink cocktails on the beach every day!

Peter Bingley Centre Manager - Rosebud, Victoria

Tell us about your career background: My career in the Audiovisual industry began at age 17 as a DJ in Perth. In 1985 I moved to Melbourne and continued to DJ until I was offered a position as an AV Technician, which led to an Audio Engineer, Theatrical Lighting Designer and finally a Consulting Lecturer at Deakin University in Technical Production and Design. Working on Australian tours such as Michael Jackson and U2. In 2000 I transitioned to the Commercial Audiovisual industry, as a Senior Project Manager and then Senior Operation Manager for one of Australia’s largest audiovisual companies. I Retired in 2021. What do you enjoy doing when not at KSS? (Hobbies/ Interests)? Music, drone photography, bushwalking, bike riding, kayaking and SUP boarding. What are you reading now? Leader Eats Last. What are you watching now? It’s Okay To Not Be Okay. What favourite foods or restaurant would you recommend? Korean, Japanese, and Mexican. highly recommend Geonbae Korean BBQ restaurant in Frankston. Where did you grow up and what was it like? Perth WA and was lucky enough to travel the entire state. Favourite hangout people when not at work? My wife, son and daughter are my centre. Favourite holiday destination or interesting place you’ve been to? Last couple of holidays have been to Sydney and the Hunter Valley, the next few trips will be Perth, Korea, and Japan.

4 Kennards Kourier Oct 2023

WHO’S WHO

10 QUESTIONS... With Matthew Harder - Centre Manager Cranbourne VIC

"Kennards Storage at Wentworth- ville have turned my storage nightmare into a completely stress free experience. The staff are very helpful and professional. They helped me find the right storage solution for me and I know should my storage needs change, I can upsize, downsize or even end my storage agreement with absolutely no hassles or be left paying for something I don't need. No question was too hard for them to answer and they make you feel like part of the family. There was even the free use of the large covered trailer upon move in for one day! It came with all the moving blankets, straps and even a trolley to move the bulky difficult things. That made a huge difference and saved me a lot of money. Everything has been made easy from start to finish. The on-site shop has all the packing and storage things you will need and more. If anyone is needing a storage solution in the Wentworth- ville area, I highly recommend and strongly suggest they go and check out Kennards Storage Wentworthville." "These guys at Newcastle are AMAZING. They were so friendly and very helpful, kind and nothing was too much trouble, good to see people like this still exist." "Great experience! Ange was amazing and helped through a tough period, she went above and beyond. Highly recommend Kennards Onekawa." "I’ve had “stuff” at Port Melbourne for nearly 16 years, downsized lockers several times. Never had any problems, staff are very helpful. Highly recommend."

L to R: Matthew in Tasmania meeting some wildlife, and receiving a gift on his wedding day in Warburton, Victoria

What year did you start at KSS and what centre where you managing? I started with KSS Back in 2018 and was working initially as a TSM, which was a great opportunity for me at that time and a great learning experience. You recently celebrated 5 year of service with KSS, within that time what would you say KSS does the best? KSS provides a unique opportunity to learn and develop yourself. What did you do before joining KSS? I ran an independent supermarket in a very economically challenging environ - ment. At it’s peak I oversaw a team of approximately 25 people. What significant changes have you seen over the last 5 years within KSS? When I started my Hub Training at Hawthorn they had just started using digital agreements, when I went to other centres they were still using paper agreements. So the biggest change has been the move away from paper agreements, records, etc and moving into the digital sphere.

What would you say is the best part of your job? No two days are the same and your day is what you make it. What hobbies do you have outside of KSS? I have lots of things I do in my spare time. I write and perform music, I read and am an avid tropical fish aquarist. Name a person who has inspired you both professionally and personally? My mother. She had a lot of challenges in her life and overcame them all to be an amazing mother and was also very accomplished in her career. Do you have a favourite holiday destination? My favourite destination is Mt Baw Baw in the winter, primarily for sentimental reasons as I’ve had a lot of great holidays with my wife there. I also enjoyed my visits to Los Angeles.

What’s your favourite food?? Mexican.

To sum up KSS in one word would be? Unique

5 Kennards Kourier Oct 2023

FEATURE

CUSTOMER GOODS INSURANCE PART TWO

"Totally recommend Michael and Gareth and the whole team at Kennards Coorparoo who were wonderful. Very patient and understanding with all my concerns. Especially recommend John from Easy Moves who helped reorganise my belongings in my storage unit giving me so much peace of mind and more room! Amazing! Lovely clean facilities and always feel very safe at all times. Security is at a high standard enabling us to feel secure with our decision to store with Kennards. Thanks, Kennards Coorparoo." "We've been a customer of Kennards Petersham for a while now, and today had another great experience with Chris, very helpful and courteous. Would definitely recommend if you are looking for storage or packing supplies." "Fantastic service from Sam at Kennards Gladesville! The entire process has been really easy and helpful. Thanks Sam!" "Just finished a three year tenancy with Kennards Belmont. No issues ever encountered. The staff are friendly, accommodating and professional. Highly recommend Kennards Belmont." "We had an absolutely wonderful experience from day one with Belinda at Kennards South Nowra. Collaborative and responsive on the phone, and by email. It was a great experience and we now have everything we need in our half garage ready for the next move."

P reviously in our July 2023 edition of the Kennards Kourier, I wrote about a change to our Customer Goods Insurance. The article went into detail about the change from AON to Howden Insurance Brokers and explained the decision by QBE to withdraw from offering Customer Goods Insurance to the Self Storage Industry. The article finished by stating that we were well advanced on moving away from QBE for our Customer Goods Insurance and a new look program would take effect October 2023. That new look program involves Kennards moving to a self-insurance model for Customer Goods Insurance. Most companies purchase insurance policies from commercial insurance providers to cover various risks such as property damage, liability, workers' compensation, and more. This is the most common approach and involves paying premiums to an insurance company in exchange for coverage. Larger companies with sufficient financial resources can choose to self-insure certain risks. This involves setting aside funds to cover potential losses instead of purchasing traditional insurance policies. Self-insurance is often used for risks that are predictable and manageable.

where a company or individual sets up a trust to manage and cover potential losses or risks. In this context, the term "discretionary" refers to the flexibility and authority given to the trustees of the trust to make decisions about how to handle and allocate funds to cover losses or claims. Kennards has chosen a Discre- tionary Trust model of self-insurance to continue offering protection over customers goods while in storage with us. To comply with all the required regulations the Trust has been set up in partnership with Howden Insurance Brokers, the Trust will be managed by a Trustee within Howden operating under Howdens Financial Services Licence. Howden have established the Trust, provided the oversight and appropriate administration such as PDS (Product Disclosure Statement) and application forms. Howden will also provide claims management and fund distributions. Kennards will contribute money to the fund, enough to cover annual claims by our customers. This is an exciting change for Kennards that opens enormous potential and possibilities on how we offer insurance in the future. Darren Marshall Chief Operating Officer

A Discretionary Trust for self-insurance is a legal and financial arrangement

6 Kennards Kourier Oct 2023

FEATURE

BOOSTING SALES AND CUSTOMER SERVICE WITH BEHAVIOURAL ECONOMICS

customer's preferences and budget, we can introduce alternatives with varying features to accentuate the advantages of the premium choice, boosting its perceived value. However, we should be cautious not to overwhelm customers with too many options, especially if they've already made a decision. Ariely's book, "Predictably Irrational," let's explore some behavioural economics concepts and their potential impact to customer service and sales. Emotions play a significant role in decision-making. Incorporate emotional appeals into your product pitch by highlighting the peace of mind, security, quality and convenience your facility offers. And of course, make sure they extend their insurance on the 20-Day Care Call. Understanding human behaviour, and cultivating specific skills in this field, can be a powerful asset for achieving outstanding results and fostering lasting relationships. Inspired by Dan

The endowment effect: The Delicate Dance Of Rent Increases

Personalisation And Building Loyalty: The VIP Treatment

Anchoring: The Power Of First Impressions

Customers tend to value more what they already have. This is known as the endowment effect. We can leverage this when having rent increases conversa- tions, explaining the reasons behind the increase, and emphasising the ongoing benefits of their current storage rental.

Building relationships is essential. Engage in friendly conversations, inquire about their storage needs, and show genuine interest in their lives. Address customers by their first names and remember their preferences. A warm, personalised greeting during each visit makes customers feel valued and appreciated, fostering loyalty. Conclusion Incorporating behavioural economics into your customer service and sales can yield exceptional results. Understanding the factors that drive customer decisions and applying these principles with finesse creates a win-win situation. The outcome is maximised revenue and enduring customer relation - ships. Many of these techniques are already part of our "Plan to Close" process, intrinsic to many of our best practices and training, and probably, you are already applying many of them – consciously or unconsciously. If you are not, try giving them a go and elevate your sales skills today. Javier Perez Head of Revenue & Commercial Revenue Management

First impressions matter, and anchoring is crucial. People heavily rely on the first piece of informa - tion they encounter when making subsequent decisions. Introducing a premium option at the beginning can set the tone, making other choices seem like incredible deals. A tidy and well-presented facility, along with exceptional service, can leave a lasting impression on our customers, strongly influencing their future actions. By asking, 'Have you stored with us before?' We can gauge their price, product and service expectations.

Loss Aversion: Building Connections

Most people dislike losing more than they enjoy gaining – that's loss aversion. Highlighting limited availability and dynamic pricing when dealing with leads or reservations can be a good way to create a sense of urgency and close a sale.

The Decoy Effect: Crafting Choices That Impress

Emotional Pricing: Enhancing Perceived Value

The decoy effect revolves around showcasing the benefits of a premium option, relative to others, to make it more appealing. Once we grasp the

7 Kennards Kourier Oct 2023

FEATURE

IT'S ALL ABOUT ORANGE AND BLUE

H ello from Kennards Self Storage Cranbourne! We’re proud to be operating one of Victoria’s newest purpose-built KSS facilities, located in Melbourne’s beautiful south-eastern suburbs. Cranbourne is a rapidly expanding suburb that belongs to the City of Casey, and it has been a major growth area over the past 30 years with new housing estates and industrial developments popping up constantly. It is located 43kms south-east of Melbourne’s CBD and just 15kms from some of Melbourne’s best beaches. Gardens; 363 hectares of gardens and bushlands that native birds, mammals and reptiles of all kinds inhabit. There are also bustling shopping districts in the area, as well as some of Melbourne’s best restaurants. Casey Fields is also home to three golf courses and a colossal indoor skate park known as The Shed. Cranbourne’s most popular attrac - tion is its stunning Royal Botanic

Our centre was a Christmas present to the Cranbourne area late last year, opening on December 22, 2022. The state of the art building is the first in Victoria to feature Kennards Self Storage’s newly designed office layout and the LED Size It room. The facility boasting 6,964 sqm of rentable space broken up into 674 units, ranging in sizes from lockers to mini warehouses. Growth has been consistent and steady since opening, and we’ve just achieved over 40% occupancy after only eight months in operation. We are excited to see that growth continue, as well as the planned retail and fast food development next door come to fruition in the near future. This combined storage and retail style development is the first of its kind for Victoria and presents a unique benefit to the centre bringing more traffic to the area. Matthew Harder & Steve Crichton KSS Cranbourne

8 Kennards Kourier Oct 2023

FEATURE

PARTY LIKE IT'S 1973, THE EPIC 50-YEAR BASH

20 Years of Service: L to R: Presenters, Sam and Lara Kennard, Darren Marshall - COO, Maria Katselas - Camperdown.

2 023 has been a milestone year for the business. Not long passing 100 centres operating across Australia and New Zealand, 2023 marked 50 years since operations began. There would be few that don't already know the story of Neville Kennard seeing the idea on a trip to the USA and building his first spaces at Kennards Hire Moorebank, NSW in 1973. What many might not know is the cultural journey Sam has taken the business on since the 90’s and with that celebrating the success of the teams within the business each year at the Achievement Dinner. This year was something special with double the usual attendees from all over the country and New Zealand teams also flying in for the occasion. Held at Dockside Darling Harbour, it was the best evening everyone could hope for to celebrate our 50-year journey and achievements of the team.

With over 200 Team Members in attend- ance, the vibes were high, and we were all geared up to have a blast. The venue, decorated in Kennard's colours and banners was oh-so-gorgeous. Comedian Mick Meredith, kicked the evening off, setting the scene with his killer jokes and infectious energy. What made the whole evening so special and the reason we were all there, was the team's. The evening was an opportunity to recognise years of service for valuable people within the business. It's always touching to see so many of you pass your 5,10,15 years, or even 20 years and beyond with us. An amusing sign of the times and enduring nature of the business were the many jokes made by award recipi - ents about not being born or still in nappies when Neville kicked things off in 73’. Sam brought a personal touch to the evening with stories of the early years and times with his father. Another sign

of the times and equally memorable was the assistance provided to him on stage by his youngest daughter Lara to present awards to the attendee’s. A special moment for Sam was the opportunity to recognise Darren Marshall, COO and former SSAA Board Member for 20 years service. Many Team Members were recognised for their exceptional efforts across the business, not just in normal operations but equally stepping in during times of need. No surprises for those in attendance seeing Team Headquar - ters recognised for being the lifeline that they are in this day and age for teams at the front line. The Awards concluded with special merit awards for Team Members; we all know them as “FREEDOM” Awards and the Rookie of the Year Award which went to Sandy Hapgood of the Baringa QLD team.

Darryl Hodgson NSW Operations Manager

Con't page 10

9 Kennards Kourier Oct 2023

FEATURE

PARTY LIKE IT'S 1973, THE EPIC 50-YEAR BASH

10 Years of Service: Jayne Ryeland - TSM QLD.

5 Years of Service: L to R: Presenter, Jared Mobbs - NSW Operations Manager, John Duong - THQ, Cameron Rickie - Miranda, Kathleen Crawford - Warriewood, Luke Korte - Panorama, Kellie Robley - QLD Operations Manager, Jesse Dux - THQ, Nazakit Ali - Chatswood, Matthew Harder - Cranbourne, Presenter, Andrew Kirkham - NZ Operations Manager, Anthony Donald - Bankstown.

10 Years of Service: Craig Kemp - Klemzig.

10 Years of Service: L to R: Presenter, Darren Marshall - COO, Owen Grasby - Mile End, Mark Shepherd - Newcastle, Anthony Sharpe - NSW TSM, Brook Cochrane - Mayfield.

15 Years of Service: Above Presenter, Jared Mobbs - NSW Operations Manager with Michael Baron - Castle Hill. Far left: Eli Savic - Maribyrnong. Middle: L to R: Andrew Kirkham - NZ Operations Manager with Lara and Sam Kennard presenting.

Con't page 11

10 Kennards Kourier Oct 2023

FEATURE

PARTY LIKE IT'S 1973, THE EPIC 50-YEAR BASH

5 Years of Service: L to R: Presenter, Kellie Robley QLD Operations Manager, Andrew Baker - Milton. Presenter, Nicole Bergan QLD Operations Manager, Daryl Whittaker - Chermside. Presenter, Andrew Kirkham NZ Operations Manager, John Maisey - NZ TSM. Melissa Forrester - Mayfield. Presenter, Kellie Robley QLD Operations Manager, Geoff Thomas - Burleigh Junction. Absent: Kristy White - Croydon Park.

DISTINCTION AWARDS

Most Improved Campbelltown 1 Camperdown

Overall Commitment to Excellence Gladesville Seaford Meadows

Commitment to Sustainable Income Growth Three Kings

Fyshwick ACT

Commitment to Occupancy Growth Macquarie Park

Campbelltown 1 NSW

Commitment to Sustainable Business Performance Kunda Park

Special Distinction Fortitude Valley Palmerston North St Marys

Belmont NSW

SCOTY GOLD Belmont Campbelltown1 Camperdown Cardiff Caringbah Chatswood Fyshwick Gladesville Homebush Hornsby Hoxton Park Kingsgrove Kunda Park Maroochydore Marrickville

Parramatta Penrith Petersham Pymble Seaford Meadows St Marys Thornleigh

Camperdown NSW

Mt Eden NZ

Ultimo1 Warana Wentworthville

Mayfield Miranda

Seaford Meadows SA

Warana QLD

11 Kennards Kourier Oct 2023

FEATURE

CULTURE SUSTAINABILITY AWARD

THE GA4 SAGA...

Have you ever had this happen? You get really good at using a computer program. You know how to use it, understand the information it gives you, and can fix problems when they come up. Then, suddenly, the program changes, and you have to start learning it all over again.

Where UA captured the “how many,” GA4 analytics are trying to capture and infer the “why” behind the users’ behaviours. The Google data collection model has changed. Where UA was dedicated to session-based modelling, where data is organised into hits, sessions, and users, GA4’s model is event- based. This means that all data is now captured as events We all know that numbers are great, but truly understanding what your audience is experiencing and how they are interacting with your website and business is worth gold. Of course, this doesn’t sum everything up that is being changed between the two platforms, but it is the big picture on why this shift is so dramatic and important. GA4 is a user-centric analytic tool now which means diving deeper with your audience and finding out the problems quicker than playing the guessing game. Although any big shift is scary, we want to invite change that helps us connect with our audience and, ultimately, makes our jobs a lot easier. ‘ ‘

T he KSS Team recently attended the annual conference held by Human Synergistics, who provide our culture survey each year. L to R: Darryl Hodgson - KSS NSW Operations Manager, “DB” David Byrum - Human Synergistics General Manager, Darren Marshall - KSS COO and Tony Vuong - KSS General Manger of Operations. During the conference KSS was awarded the Culture Sustainability Award. The award recognises organisa - tions which have sustained a Construc- tive Culture on a subsequent remeasure using the Organisational Culture Inventory® (OCI). Our 2022 OCI results showed a signifi - cant increase in the Constructive styles and a reduction in the Defensive styles, with a net overall improvement. This change has been recognised by Human Synergistics. This is not the first time KSS has received the Sustainability Award. We were both pleased and proud to accept the award on behalf of everyone at KSS, as recognition of our effort and investment into what we believe is an important part of our business, our culture!

E nter GA4! In the ever-evolving landscape of Digital Marketing, transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) has become a pivotal step for businesses and website owners. This transforma - tion isn't just about staying up to date; it's about unlocking a new dimension of data insights and adaptability. The enforced switch over might have been a bumpy ride, but it's undoubt - edly a significant moment in Digital Marketing history—one that left marketers both scratching their heads and sharing a good laugh. The Google data collection model has changed. Where UA was dedicated to session-based modelling, where data is organised into hits, sessions, and users, GA4’s model is event-based. This means that all data is now captured as events. Events capture user interactions with a website or app, such as page views, button clicks, video plays, etc. GA4 places a stronger emphasis on event tracking and allows for more granular data collection.

Darren Marshall Chief Operating Officer

Deepa Chirayath Digital Marketing Coordinator

What does all this really mean?

12 Kennards Kourier Oct 2023

FEATURE

HUDDLE TIME

WE WANT MORE OF YOU!

T eam VIC have just enjoyed their last huddle for the year. Hosting, we had the pleasure of the Preston centre. Rebecca and the teams’ great efforts could be seen from when you first entered the centre. Team Members arriving were welcomed with a smile and an array of fruit and snacks. Though we did hear there was some debate over which pizza chain had the best… or worst pizza for dinner. The Team made an excellent choice by going with a local Pizzeria and everyone enjoyed and was well fed. As more of the Team arrived Azam, our resident photographer, and comedian, took the moment to put us all together for a group photo. When arranging us all for the photo we all shared a laugh, while technology can be incredibly useful, in this instance it presented as a great challenge with his phone making the executive choice to take short videos over photos. With such a great turnout, it was an excellent opportunity for everyone to see each other, catch up and have a laugh. Thank you to Team Preston for a lovely and well organised night. We look forward to seeing everyone again at the Victorian Christmas party mid-November. Grant, Suzanne Schuback, Tania Norris, Najeeba Moscatiello, Diane Colosimo, Keli Rolls, Beth Mafrici, Bruce More and Jay Subramaniam L tp R: Tim Brew, Justin Lui, Daniel Huntington, Don Smith, Keenan Mowat, Charles Shepherd, Xanthe Keaney-Hawkins, Rebecca Hammon, Rob Posa, Sam

Chris Sanson, Centre Manager ,Cleveland QLD

I have been recruiting recently which is one of the most important tasks that any Operations Manager undertakes, as the successful applicant gets to join the Kennards team hopefully for the long-term. Most of the time we get it right, sometimes we have to start again and that’s okay.

P eople are the most important asset we have in the business and with our current pipeline of building new properties, we are always on the look-out for good people to join us. This is where you can help! Existing Team Members are in effect in the best position to be referrals. Anyone they know who could be the next new Team Member that we announce on the news section of Atlas. By referring a new Team Member you know is a good fit, you save the business valuable productive time, help the business, and are also rewarded at the same time. Since we want to encourage referrals, I thought it would be timely to remind everyone about the Referral Bonus Programme we have for a successful referral.

long as you are not recommending family or someone walking into a centre looking for a position, feel free to recommend anyone who you think would work as well as you. Assuming they are successful like anyone else applying for a role advertised, upon appointment you will earn a bonus amount after 6 and 23 months continuous service with the business. If you are part of the Kennards Team you already know what skills someone should have and their behaviour to be successful in a role with us. So do both yourself and the business a favour and recommend any suitable friends and acquaintances when you see a role advertised – I am certain your Operations Manager will appreciate it!

Andrew Kirkham NZ Operations Manager

Check out Atlas – 'Team Member Referral' for full details. Essentially as

Beth Mafrici VIC Operations Manager

13 Kennards Kourier Oct 2023

CHARITY

I DON'T KNOW WHERE I WOULD BE IF IT WASN'T FOR SSH

connections surrounding these young people with a supportive network of staff, peers and councillors to help undo the trauma they have experienced. Sonah and many before her have turned their lives around, graduating to the independent living program, and going on to achieve remarkable success. Sonah's email highlights the crucial role played by supporters and sponsors. SSH relies on the generosity of individuals and groups who partici - pate in events like 'Sleep Under The Stars'. These donations provide the necessary resources to continue offering life-changing support to young people in need. Every year Kennards gets behind this incredible initiative through platinum sponsorship and a team on the night replicating our FREEDOM values. Sonah shines a light on the vital work being done by SSH and underpins the importance of sponsoring. Every cent raised goes to providing stability, education, and a sense of belonging to vulnerable young people. We are reaching out once again, and we know that some of you have been with us every year for the Kennards Freedom Fighters Sleep Under the Stars event. Your unwavering dedication is truly appreciated, it's what makes our mission possible. Please consider a small contri - bution to this year's event or even take part, we know every dollar counts. The ongoing support from our dedicated team the FREEDOM FIGHTERS has allowed us to make a real impact in the lives of those in need.

Fiona Harding, THQ - 2022 Sleep Under The Stars event at Taronga Zoo, Sydney

2022 Sleep Under The Stars event at Taronga Zoo, Sydney

"Hi Kennards Family, my name is Sonah. I came to Stepping Stone House when I was 16. I was a confused young woman. I had no idea where my life was heading. I had no plans, goals, or ideas about what I wanted to do with my life. I was couch surfing, had no genuine connections, and was exposed to drugs and other activities beyond my control. Fiona, my life only became stable once I arrived at Stepping Stone House, and found a place to call home. Thanks to the generosity of Sleep Under The Stars participants, over 700 young people like me have learnt to become self-sufficient and educated young adults. The team made certain that I was living in a safe environment, surrounded by staff and other young people that I was able to build meaningful connections. In two years I turned my life around. I graduated to Stepping Stone House’s independent living program, and moved to Canberra, resilient and ambitious. I secured a job with the ACT Government where I have since been promoted and have registered my own events manage- ment company to make additional income. I have clear goals and a genuine support network. With your support, Stepping Stone House can help more young people in this way, with consistency and warmth, providing them with a safe home to rebuild their lives. Together we can continue to light a path out of homeless-

ness for more young people like me." Sonah

A More Promising Tomorrow

In a world often marked by uncertainty and challenges, the significance of organisations like Stepping Stone House (SSH) cannot be overstated. Sonah's heartfelt email highlights the profound impact SSH has had on her. Sonah's journey from a troubled teenager to a resilient, ambitious young adult is testament to the life-changing work being done at SSH. The absence of stable living conditions and supportive environments can make it exceedingly difficult for young people to find their footing. SSH offers young individuals in trouble a lifeline and a place they can truly call home. This stability forms the founda - tion on which they can begin to rebuild their lives. The approach is not merely about providing a roof over their head. It's about empowerment and education. Sonah's story is a striking example of how they empower vulnerable youth to become self-sufficient and educated young adults. Through structured programs and a nurturing environ- ment, they equip these individuals with the skills and knowledge they need to succeed in life.

Together, we can make a difference.

https://rb.gy/ka9ga

Fiona Harding Head of Business Development & Operations

One of the most profound impacts of SSH is its ability to create meaningful

14 Kennards Kourier Oct 2023

TRAINING

BOOSTING MEMORY CAN MAKE YOU A SUPER LEARNER A sharper recollection can supercharge your learning abilities. Our brains are like the ultimate storage units, capable of holding vast amounts of information. The secret is learning how to access it effectively.

to remember than every step of the process. Chess masters often employ chunking to remember the positions of pieces on the board during games. They see clusters of pieces, not individual ones.

STRATEGY #3: The Power Of Association

Your brain adores connections. It thrives on linking new information to existing knowledge, creating neural pathways that make recall a breeze. The associa - tion technique is simple: connect the unfamiliar with the familiar. Imagine you're learning about a well-known figure like Usain Bolt. Create associations by picturing a tall man, sprinting in a race then striking a celebratory pose. This mental image links Bolt, sprinting and the famous pose. The Memory Palace technique, which relies on associations, has been used for centuries. It involves mentally placing items you want to remember in specific locations within a familiar space, like your childhood home. memory isn't just a neat trick; it's a gateway to becoming a more effective and efficient learner. Whether you're new to storage, mastering a new skill or expanding your professional capabilities, these memory-enhancing techniques will serve as your trusty companions on your learning journey. Remember even as we age, our brains remain capable of remarkable feats. The process may slow down, but learning and memory improvement are possible at any stage of life! Remember these three strategies, and let your memory pave the way to becoming a super learner. A Better Memory, A Better You As you ponder these memory-boosting strategies, remember this: an improved

W hen you enhance your memory, you boost your ability to absorb, retain, and apply new knowledge. Let's dive into three game-changing strate- gies to level up your memory function and become an unstoppable learner. STRATEGY #1: Embrace The Power Of Visualisation Remember the last time you tried to recall something by picturing it in your mind's eye? That's visualisation at work. It taps into the brain's remark - able capacity to remember images far better than raw data. So, whenever you're trying to learn something new, create mental pictures associated with the information. Here’s an example, if you're learning a new language and want to remember the word for "apple," conjure a vivid mental image of a juicy, red apple. When you recall that image, the word will come flooding back. Why does visualisation work so well? The brain processes images 60,000 times faster than text!

STRATEGY #2: The Art Of Chunking Ever felt overwhelmed by a long series of numbers, dates, or facts? Chunking is your memory superhero, swooping in to save the day. It's the technique of breaking down large sets of information into smaller, more manageable groups or "chunks."

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AS YOU PONDER THESE MEMORY- BOOSTING STRATE -

GIES, REMEMBER THIS: AN IMPROVED MEMORY ISN'T JUST A NEAT TRICK; IT'S A GATEWAY TO BECOMING A MORE EFFECTIVE AND EFFICIENT LEARNER

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Let's say you're trying to learn more about the delinquent process. Instead of tackling it step by step perhaps chunk it in early, mid-range and end stage delinquents. Three chunks are easier

Wayne Brown Learning & Development Manager

15 Kennards Kourier Oct 2023

PROPERTY

TRANSFORMING LIVES BY BUILDING SPACES

ADELAIDE CBD SA The new Kennards Self Storage in Adelaide CBD is aiming for a grand opening in early December 2023. Just on the fringe of the bustling commercial zone of Adelaide stands the old Australia Post sorting centre which KSS has re-purposed as a new self storage centre. The building is a seven storey solid goliath with 600 sqm of open carpark and loading areas most of which is undercover. The new centre will house the South Australian operations office and training room. The building has had its distinctive face brickwork panels painted in our Kennards Self Storage orange and blue branding in an interlock pattern to add to the Adelaide vibe. storage spaces and there’s another two floors plus a basement available for future expansion. The centre is serviced with two new additional lifts to compliment the two existing refurbished lifts and enjoys all the modern features of a self storage centre, with 24 hour access, security gates and fences, alarmed storage spaces, security cameras, and sensor lights to the passageways. This initial self storage phase occupies four floors of the building with over 1,100

and will be leased under a Commercial Lease arrangement.

CRAIGIEBURN VIC

A brand new KSS centre is now up and running and it embraced its first customer on 12th September.

Top Left: Adelaide CBD SA. Top right and bottom: Craigieburn VIC

ROXBURGH PARK VIC Located on the urban-rural edge of Melbourne, KSS Roxburgh Park will be another exciting new centre that is coming soon. Previously housing a Master Home Improvement Store and later a Home Co. Centre, the main building is more than 9,000 sqm with several retail shops situated at the front of the building. There is a spacious car park with hundreds of parking spaces where we are now working on the new commercial development for fast food and retail spaces. The development of this site will unfold in multiple stages, with our target being the completion of Stage 1 by the end of November, preceded by a soft opening late October. Upon its opening, it will offer more than 600 storage spaces. Michael Macheledt, Craig Henery & Felicia Yu Property Development Team

Located in the north of Melbourne, KSS Craigieburn consists of three two- storey structures and a single-storey building, which provides over 500 storage spaces including 16 Enterprise Spaces. Noteworthy features encompass our new showroom design, incorporating LED strips in the 'Size It room', a ‘secret door’ to the company store room, and timber-look battens adorning the ceiling. Being next to Bunnings and enjoying high visibility from the nearby freeways, this centre is in an enviable location to serve the surrounding suburbs. Future expansion opportunities can be foreseen for three additional storage buildings. Furthermore, the expansive vacant land adjacent to the centre is ready for the development of a cluster of retail outlets and fast-food establishments in the near future.

The site also has two new retail areas with separate street access available

16 Kennards Kourier Oct 2023

PROPERTY

OUTSIDE THE STORAGE BOX

SPOTLIGHT ON WARRAWONG

Roxburgh Park VIC

Cranbourne VIC

W e are Kennards Self Storage Warrawong located on Shellhar - bour Road, 10 minutes south of Wollongong, in the Illawarra region of NSW. Situated on the North East corner with Lake Illawarra on one side and the Ocean on the other. The centre has great street appeal with landscaped gardens, two entry gates and three exit gates, allowing secure 24 hour access. With back to base security and individually alarmed units, CCTV cameras in 20 locations, our site is very secure for customers. The local Shopping Mall Warrawong Plaza is two minutes away, with Harvey Norman, Domayne, The Good Guys and more National Brands. We are located two minutes from the beach with local markets every Saturday on the Lake foreshore. Every Christmas Harvey Norman and Domayne rent storage units from us for excess stock for the Christmas trade. Kennards Self Storage Warrawong was purpose built in 2017, with three storage buildings and a huge undercover area for boats, motor homes and so on. Since opening in 2017 we have expanded, with an extra two buildings added in 2019, giving almost twice as many drive up units.

From 2019 as an expanding centre to high performing in 2021-2023, we've seen steady growth up to 94.2% occupancy. Another new building was also completed in July 2023, which removed our undercover storage, adding a new double story building, now giving us over 800 units available in total. The Centre Manager is Maria Garcia who has been here from the start in 2017. She loves her job! Angus Claussen is the new Assistant Manager joining Kennards in July 2023. Our main challenges are keeping our centres presentation in tip top shape. Located next to the lake and beaches we have sand and sea spray to contend with on a daily basis which is very challenging. We have a few competitors nearby but most don’t have 24 hour access, so this is a great selling point for us. Also our competitors often require full monthly payments with no Pro Rata refunds for moving out mid month, another attractive reason for choosing Kennards Self Storage.

L easing activity for fast food (Quick Service Restaurants – QSR ) has been strong in our three Victorian sites. El Jannah have committed to drive- through fast food sites in Cranbourne and Roxburgh Park while Guzman y Gomez have committed to Craigieburn. Another chicken QSR, who isn’t KFC, will hopefully join El Jannah by commit - ting to Roxburgh Park and a well known QSR, but a newbie to drive- through restaurants, will join El Jannah at Cranbourne. Outside of QSR, we have the LFR – Large Format Retail. Petbarn have started their fit out at Roxburgh Park, joining Nutrition Warehouse, Chemist Warehouse and Medical Select. Totally Workwear have committed to Craigie- burn and will (fingers and toes crossed) be joined by two other very large, very well known retailers in the near future. Nutrition Warehouse have also moved into Cranbourne, making it two outlets with us, and are looking for more opportunities.

All up, great quality tenants to have.

Darren McKeon Commercial Leasing Manager

Angus Claussen & Maria Garcia KSS Warrawong

17 Kennards Kourier Oct 2023

NEV’S NOTES

NEV'S NOTES

Neville Kennard (1937 - 2012) Founder of Kennards Self Storage, enjoyed and was very passionate about expressing his ideas. These little gems have been appreciated by many in KSS. We will continue to publish his ideas that we have in stock. Enjoy!

IS HOWARD OUR BEST PM?

thought was a very well-thought-out piece of Northern Territory Legisla - tion which was accepted by the NT electorate. Was this Mr Howard’s Christian-Conservatism asserting itself over popular opinion and self-ownership? Howard, I believe, had quite a strong moral-compass; but the skilled politician had an even stronger electoral-compass, which caused severe deviation in the arrow of his moral-compass. He was fond of grand-standing around the globe to be seen with Presidents and Prime Ministers on the world stage. Perhaps it was good politics. His biggest failing was in the growth of government-spending during his tenure. Howard had the good times and prosperity to be able to do some solid budget reforms and expenditure- reductions, but I reckon his interna - tional grand-standing and the pull of his electoral-compass steered him away from any reduction in the size of government. Maybe he could be up there with the top three or four or ten Best PM’s — equal first, or third, or tenth? Whatever ranking dear Mr Howard may be given the other contenders make it a rather undignified shared crown. But we should not expect much, should we, from these people? The political class is not a status to aspire to. The bar is not set very high in the Best PM Contest.

It was suggested, by some fawning Liberal/Conservative types, on the occasion of the release of John Howard’s book Lazarus Rising, that Prime Minister Howard was Australia’s best ever PM.

W hether he was or not is of little anyway; but what is interesting is to ask, “Compared with who?” And to look at the other contenders for this title of Best Ever PM. Ben Chifley seems to have been a well-thought-of man and PM with sound working-class values and some old-fashioned values. Sir Robert Menzies (he was a staunch Monarchist so the knighthood suited him well) had a long time in the office and distinguished himself as a protec - tionist and a solid conservative populist. Where went Britain, so went Australia, even to war in Europe. There have been some woeful PM’s: Gough Whitlam, Malcolm Frazer and Kevin Rudd in his short reign, come to mind. There have been some very ordinary PMs: Billy McMahon and Harold Holt was not there long enough nor perhaps was John Gorton. Bob Hawke surprised with his economic reforms, as did Paul Keating and they are a class act still respected, even by Liberal-National Party. As for John Howard and his record? On the positive side, he reformed workplace relations with his timid but still politically-contentious Work Choices legislation and with some good union- limiting acts, in particular with breaking the corrupt and inefficient Waterside Workers stranglehold on the docks. Howard introduced the Goods and Services Tax, which, had he carried interest as it is a subjective choice

through with the elimination of other nuisance and inefficient stamp duties and taxes as promised, would have been a commendable reform. But he dropped the ball with this promised tax reform, as with any meaningful real reform in tax during his eleven years in office; his predecessors Hawke and Keating had done some heavy-lifting in this area thus paving the way for Howard’s prosperous times. John Howard as Treasurer to Malcolm Frazer brought in Retrospective Legisla - tion with regard to the “Bottom of The Harbour” tax avoidance schemes. Surely a gross violation of the concept of Rule of Law and a precedent-setting action that means governments can henceforth do whatever they think they can get away with, constitution, morality and trust be damned. He was not so long in office when he had the opportunity to become popular with the city-trendies by taking away peoples’ guns following the Port Arthur shootings. Disarming the population is a dangerous act and one of the first things all dictators do; not that I accuse Howard of dictatorship tendencies (more than your average PM), but it was an act of violation of property rights and of self-ownership. Another head-strong violation of the concept of self-ownership was Howard’s annulment of the Northern Territory’s Voluntary Euthanasia Bill. Most Australian’s like the idea of their right to a dignified way to die, with adequate safeguards, but he used his Federal muscle to squash what I

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April 21, 2011

18 Kennards Kourier Oct 2023