KSS Information Memorandum 2021

Marketing Brand

Kennards Self Storage is becoming a famous household name . We have been in the storage business longer than any operator in Australia. The Kennards Self Storage name has a high recognition factor among consumers and in the most recent brand awareness study conducted by the Self Storage Association of Australia, Kennards Self Storage rated highest amongst all our competitors. All marketing material and promotion activity is designed to say we are a market leader. To ensure the integrity of our brand and reinforce the image as a market leader, all marketing material is provided for the facilities. The effectiveness of the media and our market position is highly tangible and can be easily seen in each of our properties. All our branding is Trademark protected. Kennards Business Class Kennards Business Class is a programe to attract and nurture the business of large corporations seeking a multiple site and unique solution. Business Class provides a single contact and invoice for their entire storage requirement, as well as other benefits. This has proven very effective in winning and retaining business. The Kennards geographic footprint also provides a compelling national solution for large storage users. This has assisted in winning and retaining commercial customers. Customer Care Centre The CCC facilitates better customer service and has provided noticeable increases in new rentals and occupancies in every location. The software used in the CCC has full visibility and functionality of every storage space, centre and customer in the company. This means we can convert enquiries to storers from missed calls and provide enhanced service to customers and callers. Digital Marketing Over 80% of consumers search online before making a purchasing decision. Annually there are circa 125K searches using the keywords “Storage”,“Self Storage” and “Storage near me” for Australia alone, and that number is growing by 25% annually, according to Google. The number of online shoppers continues to grow each year, with over half searching on mobile and all expecting to transact with a business at their own convenience. Competition is fierce in the online space and the ability to be seen evolves and changes daily. Kennards Self Storage has dedicated internal resources for all our online activities and we work closely with external technology partners to ensure all perspectives are covered to achieve results reflective of our industry leading position. The new generation web sste was launched in 2020. This has delivered a materail improvement in online reservations and new rentals.

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