KSS Information Memorandum 2021

Retailing and Merchandise

Merchandise Sales

The Kennards Self Storage Retail presentation has evolved through years of trial and error. As a result, sales of merchandise exceed industry peers. The Kennards Box Shop range pays particular attention to presentation and price appeal. Striking iconic design on our Kennards Box Range further strengthens the branding and presentation of the range. The buy-back offer further enhances the marketability of the box range. The retail range is completed with a range of wrapping, plastic covers and bubble wrap. The buy-back offer has broad appeal due to the wide network of storage centres where customers can redeem a refund. 100% participation in all Kennards marketing efforts is another strength of the company. The in-store placement of sale items is carefully considered to maximise sales and enhance the overall brand presentation of our business. In store floor layouts and wall planials are considered to maximise sales and professional appeal. The Kennards merchandise sales strategies turn this otherwise incidental income to a reasonable contributor to profit. Kennards now enjoy sales volumes that greatly exceed industry peers.

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