eKourier April 2017

FEATURES

oogle Reviews, Get Noticed!

I n today’s online world Google is usually the first place we think of to search for something, learn about something, find or review something. We plug keywords into Google to help us with anything we want to know. If we want to find out how one business compares to another we Google it and compare peoples reviews and experiences. We look at the star rating and this gives us an indication of what that service was like. If I was trying to find a restaurant in Darling harbour, I do a quick Google Search “restaurants in Darling Harbour”, this returns me a list of restaurants in that area. Right away I can see the user star rating and review with each restaurant listing. Of course I am going to choose the restau- rant with the better review or more stars, compared to the one that has two stars and a bad review.

million Australians aged over 14 used Google, that’s 86%! All up that year 552 million hours was spent on Google. This is why it is crucial to encourage your customers to leave a Google Review, their feedback is important and a huge contribu- tion to the way we do business. The journey they have taken with Kennards Self Storage matters, it matters to us the business, and to the consumer searching for storage. Reviews not only bring more business they also help us to do better next time and improve our service. It also gives us a chance to see just how many ‘raving fans’ we have, and believe me we have many! Over 95% of Reviews that we receive for our centres are five stars with glowing comments.

‘ In today’s online world Google is usually the first place we think of to search for something, learn about something, find or review something. In business online reviews bring the benefits of social proof to the table. They help to increase or decrease the degree of trust felt when in unfamiliar territory. The more reviews there are the more trustworthy it is deemed. On average most consumers will read around six reviews before making up their mind. In a study done over a four week period almost 17

Google Reviews are gold, the more the better. Get noticed!

Sharon Dux EA to the MD

Fyshwick ACT.

‘

Mt Eden Auckland NZ

Moore Park NSW

12 Kennards Kourier April 2017