eKourier April 2015

FEATURES They’re Back...!

Our clueless American Soap Opera stars Blaine and Amber are back in 2015… It all started back in 2013 when Blaine and Amber graced the radio on behalf of Kennards Self Storage, entertaining and educating radio listeners on when to use storage and why they should choose Kennards. having a baby, travelling overseas, renovating, and selling your home, children leaving the nest, divorce and death. Benefits that come with the Kennards brand such as free trailer use, high levels of security, cleanli- ness, our range of spaces and wine storage were also covered and each message was portrayed in a theme of a ridiculous soap opera, batty enough that you feel compelled to listen. A range of creative and funny life situations were dramatised; Blaine and Amber were ‘visually’ brought to life on our buildings, animated in the style of Liechtenstein to further expand and enhance our message. The Blaine and Amber Campaign has travelled across the different radio networks starting at Southern Cross Austereo network (MMM) in

2013 then onto the Australian Radio Network (KISS), and in 2015 Blaine and Amber will entertain the NOVA Radio Group. Nova has a different target market audience to that of the other two networks, so this new reach will complete our exposure across all three major FM networks. This aligns with our strategy to Expand and Enhance our Brand. The campaign will be supplemented with smaller 10 second mentions during the traffic reports (ATN, Australian Traffic Network) across all radio networks.

will also promote our Boxes and Packing supplies during which Blaine reveals a not so attractive past. The new ads will increase opportunities to explore more online content, through the Blaine and Amber Twitter handle, Google Plus and KSS Facebook page. The ads will air in the middle of March and throughout the year in six, two-week bursts for maximum impact. Darren Marshall General Manager

In addition to our new

audience, we have created six new Blaine and Amber ads to refresh our radio presence and entertain listeners.

Blaine and Amber have moved into storage and tell of the

different types of storage and potential use of storage. They

(L to R) Darren Marshall (THQ), Mike Retter (Circus), Sharon Dux (THQ), Brad Powers (Stella Audio), Suzie Briscoe (Circus) and the very funny Mark Sharman (Script Writer).

6 Kennards Kourier April 2015