KSS eKourier July 2022

FEATURE

WHAT'S A PHOTO SHOOT WITHOUT LAST-MINUTE DRAMA

E arlier this year Sharon and I introduced you to the Slaters, a young couple who were moving into their new home. It was part of a series of staged photo shoots planned in the pipeline to capture the “people side” of our business. We are now pleased to bring you shoot number two. It's Moving Day at Macquarie Park. But what’s a photo shoot without some last-minute drama! It was 8.30pm the night before and the phone rings, it was the Talent Agency. “We’re sorry but the talent has Covid”. It was the phone call every set director dreads. The furniture props had been delivered, the unit staged, and for the first time in months the weather was on our side. More importantly, the photographer was set to meet us at 8.30am the following morning and the furniture picked up later that afternoon. There was less than 12 hours to pull the shoot together. We jumped on the phone and madly starting ringing Team Members in hope to find someone who might

in. The day presented many laughs as guests dropped in to see what all the action was about, (Sam Kennard pictured above left, with Melissa and Jordan, Photographer - Orlando Sydney). As we continued the day, we were able to visually harness the real and genuine people side of what we do. Working through our storyboards we success- fully captured yet another round of our 'Store with People Who Care' values. It's branding images like these that customers can relate to, appealing to our customers emotions and relatable life experiences. We will now work towards capturing our niche markets to complete the KSS portfolio. Wine Storage, Business Storage, Deposit Boxes, Gun Storage, Lockers, are all on the 'to do' list and we will continue to share these photos as they are completed. Keep an eye on the KSS Website and Social Media channels, as we start to bring these images to life.

be able to stand in. As a last resort it was going to be myself or Sharon, determined by a best of three, rock, paper, scissors shoot out. Thankfully, the Agency pulled through with a new young couple and we were both spared. As we continued the day, we were able to visually harness the real and genuine people side of what we do. We success- fully captured yet another round of our 8.30am and the shoot came together, we had the absolute pleasure of working with Melissa and Jordan, a young couple who slotted right into the moving mindset. Through a series of photos, we took them on a journey of buying boxes, viewing storage units, and moving ‘ ‘ 'Store with People Who Care' values

Fiona Harding Business Development Manager

17 Kennards Kourier July 2022